Boost - Launched in 1977

Boost is a chocolate-flavored health food drink manufactured in India by GlaxoSmithKline in 1977.

Brand ambassadors are
Kapil Dev (1986),
Sachin Tendulkar (1989),
Virender Sehwag (2002),
Mahendra Singh Dhoni (2008),
Virat Kohli (2013)

Surf Excel - "Dirt Is Good" in India, Pakistan, Brazil, UK & France

Surf Excel, launched in 1959 in India and Pakistan.

"Dirt Is Good", which is a communication strategy of Unilever for its premium detergent products, sold under various brand names; such as Omo in Brazil and Persil in UK and France.

Corn Flakes - Originally Manufactured by Kellogg's

Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize (Corn) by accident on August 8, 1894.

W.K. Kellogg and his brother Dr. John Harvey Kellogg create the world's first toasted cereal flakes at the Battle Creek Sanatorium. And they name it Granose, where 'Gran' meant grain and 'Ose' is a scientific suffix that suggested pre-digestion. Soon, word spreads rapidly about this deliciously nourishing new product.

Advertisement for Kellogg's Corn Flakes in 1915.

Thums Up was introduced in 1977

Thums Up is a brand of cola in India and It was introduced in 1977. 

As of February 2012, Thums Up is the leader in the cola segment (approximately 42% market share)

Axe - Launched in 1983

Axe was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.

Lay's - The first snack food manufacturer to purchase television commercials

The chip brand introduced in 1932.

In 1942, Lay introduced the first continuous potato processor, resulting in the first large-scale production of the product.

The first snack food manufacturer to purchase television commercials with slogan "de-Lay-sious" in 1944.

Cinthol Sold at 12 Annas (75 paise)

In the year 1918, Godrej launchs soap using vegetable oils instead of animal fats and Cinthol was lunched in 1952 containing G-11 or Hexachlorophene.



Sold at 12 Annas (75 paise) without Taxes