The brand was founded by the Lever Brothers (today known as Unilever) in 1899 as Laundry Soap. The name changed from “Sunlight Flakes” to “Lux” in 1900, a Latin word for “light” and suggestive of “luxury.”
Since the 1930s, more than 400 of the world’s most famous female celebrities have been associated with Lux.
Since the 1930s, more than 400 of the world’s most famous female celebrities have been associated with Lux.
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